Diageo is a global leader in beverage alcohol. We provide consumers with choice and quality across categories and price points.
Diageo has built a strong platform for growth through investing in our brands and route to consumer. Over the last five years we have made acquisitions in brands and local distribution while doubling the size of our luxury business. We have also made changes to our operating model and culture aligning Diageo behind the need for greater agility and responsiveness, creating a business that is closer to the consumer.
Our 21 market model has established strong local business units, well positioned to win in increasingly competitive and fast paced operating environments.
We know that we must earn the trust and respect of everyone that comes into contact with our company. We must be transparent and authentic, demonstrating good citizenship every day, everywhere.
We also seek to maintain a diverse workforce in which the different contributions made by all employees, through the variety of their personalities, experiences and perspectives, creates a stimulating and rewarding working environment. Having colleagues from many different backgrounds gives us deeper insights into consumer needs and enhances our relationships with all our stakeholders.