Assistant Brand Manager

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Job Description

  • Planning & Implementing all marketing programs, OTIF
    • Develop comprehensive and integrated marketing program plans which includes objectives, target audience, key messages, metrics, program schedule and budget tracking consistent with long-term brand goals.
    • Develop brand proposition platforms and develop and oversee execution of/execute marketing activities in line with brand strategies.
    • Develop insightful post campaign reports &evaluations
    • Support on media planning, buying and evaluation
    • Plan and execute POS & premium developments, usage guidelines and stock management
    • Support and work with advertising and other related activation agencies for strategic planning, creative and campaign development and implementation
    • Track and evaluate performance of various promotions and brand health through quantitative and/or qualitative analysis, including periodic monitoring of throughput sales. Analyse results and revise program elements to improve results, as necessary
    • Plan & execute all sponsorship activities based on the brand plans to build up the brand awareness for target customers/consumers.
    • Support on budget management to ensure timely performance of activities according to set budgets
  • Contributing to crossed-functional project(s)
    • To plan, and collaborate with project team members on timely important planning, development and implementation of all crossed-departmental projects relating to through-the-line campaigns, and to monitor, track and conduct post campaign reports to capture results and identify areas for future improvements. (Cycle Plan Process).
    • Assist on the development of plans and reports required in the BPM process & review
    • Support on innovation led projects where needed
    • Support in other ad-hoc cross functional projects where necessary
  • Promoting consumer awareness on Heineken brand
    • Understand customer behaviour so as to support the activities/ events to enhance customer awareness on Heineken brand

Job Requirement

  • University Degree. Business Management / Marketing/ Marketing communication
  • At least 1-2 year experience in brand management in FMCG/ advertising agency.
  • Two or more than 2 years as Brand Assistant/ Brand Officer in FMCG will be an advantage.
  • Good communication and negotiation skills.
  • Creativity.
  • Good time management.
  • Demonstrates initiative and action oriented.
  • Good spoken and written English.

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