ATL Account Manager

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Job Descriptions

  • Report to:Account Director/ Group Account Director
  • Major role:Maintain and develop clients’ relationship; well manage of assigned accounts.

Job Requirements

  • Account Direction: effectively manage projects
    • Capability of preparing briefs to creative, PR, Activation/Event, media, etc.
    • Well manage among departments: planning, creative, PR, Activation/Event, finance, etc.
    • Well know status of every single project’s detail.
    • Capability of solving “small” (daily) problems and think of solutions for “medium” problems.
    • Daily/ monthly & quarterly competitive update/ analysis.
    • Watch out market highlight: trend/ issue/ crisis/ potentials, etc upon respective accounts handled.
  • Client engagement: engage & strengthen client’s relationship
    • Build & maintain good relationship with respective clients.
    • Understand & contribute to marketing communication strategy.
    • Daily client management with full status knowledge in details of respective accounts handled.
  • Grow existing business:
    • Managing current brands & projects; and maximizing opportunities of existing business (current brands or extension/ new product, etc)
  • Creative
    • Well understand and judge on creative work.
    • Full support to the team during the presentation.
    • Creative/ Production knowledge to answer/ convince client accordingly.
    • Well manage creative timeline & process.
  • Strategy
    • Well understand and judge on strategic work.
    • Full support during the strategic preparation & presentation.
    • Well understand agency’s strategic planning tools.
  • Team management & development
    • Provide leadership of at least 1 AE.
    • Delegate duties appropriately to staff members.
    • Lead & motivate team to fulfill their potential.
    • AE evaluation, within the scope of authority.

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