Job Descriptions

Business

  • Support the execution of brand deployment plans and consumer engagement activities to ensure that Brand objectives are achieved.
  • Adhere to the Global Brand Governance matrix, seeking appropriate governance and oversight in line with the Brands global portfolio positioning
  • Support the definition of brand vision, strategy, positioning and marketing mix including pack and product specification and communications, in line with Brand strategies.
  • Analyse market research data in order to understand Brand issues and market opportunities
  • Compile and prepare documents for Brand projects and brand performance are on time in full.
  • Track and monitor brand implementation, performance from both internal & external available resources to ensure agreed brand activities are effectively executed and brand issues to be fully captured.
  • Monitor and report Brand Support Expenditure (BSE) to ensure it does not exceed budget defined in operational Brand plan.

People

  • Handle communication between Brand Marketing and other inter-departmental functions to ensure the cycle plan is effectively executed and Brand programs are effectively implemented in the field force.
  • Monitor external agencies to ensure day-to-day activities related to Brand programs are performed with required quality and agreed cost & timescales as defined in operational Brand plan.
  • Self-development by developing understanding & appreciation of the brand strategies among the Trade Marketing & Distribution (TM&D) team through sharing & feedback session.
  • Participate in the origination, evaluation and implementation of new, innovative ideas.

Job Requirements

  • University graduate with solid academic results, preferably in business management
  • Understanding of basic marketing concepts (Brand Communication, Promotion & Distribution)
  • Minimum 2-3 year experience in Brand Marketing in a sizeable FMCG company (preferable an MNC)
  • Cross-functional experience of Sales & Trade Marketing operations is an advantage.
  • Able to demonstrate an interest and awareness of product development, trade and consumer insights, copy strategy and BTL communication.
  • Ability to think /operate strategically, focus and drive for result
  • Influencing skill, particularly in dealing with senior management team
  • Effective communication & negotiation skills.
  • High integrity and honesty.
  • Competent spoken and written English.

Key Success Factors

  • Brand activity executed in efficient and effective way
  • Brand budget effectively monitored and reported
  • Brand performance reported analysed in clear, concise manner with focus on required actions.

Working Relationship

  • Internal
    • Brand Marketing Team
    • TM&D including Channel, Business Development & Field based managers
    • SP&I Team
    • Marketing Finance Managers
    • Product Development Team
    • Other BAT Demand Planning Teams
  • External
    • Agencies
    • Market/customers visits are important in gaining an insight into brand performance

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