Prepare and develop marketing objectives, strategies, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.
Develop annual marketing plans. Co-ordinate with field force for successful implementation.
Achieve sales, margin and market share annual goals for the assigned products.
Develop product positioning.
Allocate, strictly control promotion resources in line with product positioning and schedule for marketing and advertising activities according to the importance of product in organization’s overall marketing strategy for product line.
Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
Develop methods and cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
Develop product training to field force on an ongoing basis.
Keep Field Force updated on product knowledge and competitor information.
Review complaints and provide solutions relating to assigned products.
Analyze and report market intelligence in a correct and timely manner.
Lead multi-product projects/ big campaigns.
Degree in Science/Pharmacy/Medical related field or appropriate tertiary qualification
At least 5 years experience in Health Care Industry
Sound understanding or qualifications in marketing related principles
Strong sales track record
Comprehensive industry knowledge
Good in English
Good knowledge of computer based programs including spreadsheets and graphics