Job Description

  • Prepare and develop marketing objectives, strategies, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.
  • Develop annual marketing plans. Co-ordinate with field force for successful implementation.
  • Achieve sales, margin and market share annual goals for the assigned products.
  • Develop product positioning.
  • Allocate, strictly control promotion resources in line with product positioning and schedule for marketing and advertising activities according to the importance of product in organization’s overall marketing strategy for product line.
  • Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
  • Develop methods and cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
  • Develop product training to field force on an ongoing basis.
  • Keep Field Force updated on product knowledge and competitor information.
  • Review complaints and provide solutions relating to assigned products.
  • Analyze and report market intelligence in a correct and timely manner.
  • Lead multi-product projects/ big campaigns.

Job Requirements

  • Degree in Science/Pharmacy/Medical related field or appropriate tertiary qualification
  • At least 5 years experience in Health Care Industry
  • Sound understanding or qualifications in marketing related principles
  • Strong sales track record
  • Comprehensive industry knowledge
  • Good in English
  • Good knowledge of computer based programs including spreadsheets and graphics
  • Continuous Improvement behavior

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