Job Descriptions

  • Lead the development and deployment of Brand Marketing Plan
  • Manage the Category & Brand Audit to identify root issues and opportunities
  • Identify customer and channel category trends
  • Deploy integrated brand communications & campaign ideas
  • Cooperate with Customer Development to set KPI and strategy for national brand and channel marketing
  • Responsible for the brand & help drive profitability of the brand
  • Provide input to volume forecast and financial updates
  • Determine brand and customer fit behind Category value drivers
  • Monitor brand performance by key indicators to implement appropriate plan changes
  • Recommend solutions and implement improvements to meet annual targets

Job Requirements

  • Bachelor’s Degree
  • At least 4 years of relevant experience in Brand Building/Development or Customer Development
  • Deep understanding of customer and shoppers’ behaviors
  • Initiative, flexible, open-minded and growth mindset
  • Creative, result-oriented, and hard-working
  • Good at project management and analytical skill
  • Good problem solving skill
  • Fluent in English communication skill

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