Customer Relation Management – Marketing

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Customer Relation Management (CRM) is a channel within Online Marrketing, goal to manage customer base to achieve customer conversion and customer retention including Email Marketing and Mobile Marketing (SMS and App Push Notification)

Job Descriptions

  • Ownership, maintenance, and development of our CRM systems and tools
  • Campaign planning & execution: Responsible for conceptualizing & managing a diverse range of customer conversion & retention campaigns & initiatives
  • Responsible for daily Email, Push App Notification schedule delivery – including briefing, creative sign off, deployment and reporting in agreed timelines
  • Develop and execute test and learn strategy to optimize communications effectiveness
  • Draw insights & present results clearly (to facilitate sound decision making on next steps)
  • Special projects: Participate in a variety of special projects both at local and regional scale
  • Customer focus: Work with other departments outside of Marketing including Product Management, Customer
  • Service, Customer Experience, and Operations to develop & maintain a customer-focused attitude toward activities, concentrating on those that most strongly contribute toward improving

Job Requirements

  • Data driven, strong analytical, technical and mathematical abilities
  • Strong proficiency in Excel & other MS Office programs
  • Understand core of customer relationship
  • Effective verbal & written communication internally & externally
  • Experience in producing creative content is a plus
  • Quick learner, organized and detail-oriented
  • Hard-working, can-do attitude and proven leadership
  • Able to effectively prioritize workload, set up systems to organize and manage administrative work

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