Digital Marketing Manager

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Job Descriptions

  • Adopting an optimization approach, conduct a holistic review of the Digital Marketing Strategy of Apollo
  • Own the digital markets assets – commercial website, landing pages, etc. – leading design and development projects to ensure optimized performance
  • Design and lead integrated marketing campaigns to acquire, engage and retain prospects and customers throughout the different digital channels: search, social media, email, etc.
  • Set and communicate Digital Marketing KPIs, aligned with the general business goals and agreed with the key stakeholders
  • Analyze performance on a continuous basis and effectively communicate results to the business units
  • Own the digital marketing budget allocation across the channels based on performance
  • Lead Content development across the different platforms
  • Remain in very close contact with the sales centers, to ensure alignment of results

Job Requirements

  • 5+ years of experience in Digital Marketing is essential, ideally with team management and P&L responsibilities
  • Data driven & analytical mindset, with good command of online marketing tools (Analytics, CMS, CRM, Optimization, etc.)
  • Creative thinker, with great curiosity for digital and endless ambition for growth
  • Passion for Digital Marketing and Education
  • Bachelor’s or Master’s degree in marketing, business administration or relevant major
  • Strong project management and organizational skills
  • Great team player, with proven leadership skills and ability to work under pressure
  • Excellent written and verbal communication skills across all organizational levels, both in Vietnamese and English
  • Vietnamese national

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