Digital Media – Analytic Planner

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Job Description

  • Working with internal teams and clients to understand business objectives and strategic media direction on digital and social.
  • Proposing innovative media platforms with different ad types/formats with budget allocations to reach and engage with right target audience that will deliver the right message at the right time.
  • Utilizing research tools and analyzing databases from variety of sources to find out digital user behaviors/attitude that help to sharpen strategic direction and creative media
  • Identifying target audiences and analyzing their characteristics, behavior and media habits;
  • Presenting media proposals, including rationale, budget allocation and KPI to clients.
  • Building and maintaining good relationships with publishers, ad networks and 3rd Party Vendors.
  • Managing client relationships to build respect and trust of Mirum’s media capabilities.
  • Measuring, reporting and optimizing performance of media campaigns against goals.
  • Conducting web analytics / social analytics for both media and campaign optimization.

Job Requirements

  • Bachelor degree in marketing/communications or equivalent experience.
  • 2 to 3+ years of experience in digital media role including successful planning, executing media buying and campaign tracking that met or exceeded client’s expectations.
  • Demonstrable experience managing SEM, Social Media and Display advertising (GDN, Ad networks, DSP…)
  • Solid knowledge of website analytics tools (Google Analytics and/or AMO…)
  • Social analytics knowledge and experience is a main plus.
  • Ability to integrate critical information from many diverse areas.
  • Working proficiency in English (both verbal and writing skills).
  • Hard-working and ready to work in high pressure environment.
  • Good interpersonal skills.
  • Able to work independently and as part of a team.

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