Digital Strategic Planner

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Job descriptions

  • Develops digital and social strategies including precise recommendations based on market opportunities which can be translated into activity plans.
  • Develops communication strategies including brand proposition and provides clear persuasive briefings to creative team.
  • Conducts online secondary research (audience behavior, competitive research, best practices) that will support the articulation of the localized consumer insight and the crafting of the strategic approach and plan.
  • Interprets and monitors cultural and social trends relevant to the business and ensures consumer relevance of the brand communication strategy.
  • Uses various data measurement, tracking and optimization tools to develop insights for incorporation into creative briefings or localized culture ‘roadmaps’
  • Works closely with account management for the creative briefing and with the creative teams to brainstorm ideas and ensure the creative approach is on strategy.
  • Presents and discusses digital strategies and key insights in client and new business meetings

job requirements

  • A digital ‘native’ with knowledge of all existing and emerging digital channels.
  • Comprehensive understanding of digital strategy, marketing, media concepts and branding.
  • Experience in developing brand and creative strategies using digital channels like brand websites, social media, SEO/SEM, email campaigns and mobile marketing.
  • Demonstrated experience in the use of measurement and tracking tools within all digital channels, and incorporating results of these tools into digital strategies, creative briefs and local cultural ‘roadmaps’.
  • Strong client facing skills.
  • Ability to present ideas clearly and concisely.
  • Experience in working closely with account teams and the creative teams
  • Successful track record managing multiple client assignments.
  • Strong knowledge of primary and secondary research methodology, both qualitative and quantitative.
  • Excellent oral and written communication skills.
  • Language skills: Fluent in English.

Benefits

  • Attractive salary based on your ability and performance
  • Salary review twice a year, commission.
  • Social insurance and other compulsory welfare benefit as prescribed by VN law
  • Dynamic & friendly working environment
  • Exciting annual trip, company building, team building party, monthly birthday event and team activities
  • Working from Monday to Friday

Địa chỉ văn phòng

210 Lê Trọng Tấn, Thanh Xuân, Hanoi, Vietnam
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