Film Marketing Analyst

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Job Description

  • Propose a marketing plan and implement advertising and promotion campaigns to launch new movies.
  • Be in charge of cinema servicing and relationship buildings with major business partners.
  • Coordinate closely with Cinema Manager and Cinema Marketing Manager to ensure all marketing activities/ campaigns in line with CGV’s directions.
  • Contribute ideas during brainstorming sessions for movie launching campaigns and others.
  • Pro-actively provide feedback/comment/input for local title treatment and other ad materials including but not limited to flyer copy, press release, etc.
  • Study and propose new tools of marketing to approach movie fans effectively and create interests on movies.
  • Provide support and assistance for publicity activities such as press screening, PR events to achieve department/company targets.
  • Pro-actively and strategically develop third-party joint promotions.

Job Requirements

  • University degree or higher with major in marketing or related fields.
  • 2-3 years working experience in the related fields of marketing, account servicing, advertising & media and publicity relation.
  • Knowledge in movie, entertainment and multi media industries.
  • Highly creative but detailed minded; strength in presentation.
  • Excellent communication and language skills (both English and Vietnamese).
  • Experience in working/liaison with international corporate clients and consumer brands.

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