Purpose of Role
- Develop our brands in the assigned area to win share/beat competition and deliver sales target
- Manage the field sales team and build a talent pipeline of sales representatives and promotion staff
- Grow customer satisfaction through collaboration
- Build Diageo reputation in the market place : integrity, professionalism, network with influencers
- Plan and Delivery Volume target is Assigned territory
- Work out detail plan on volume target broken down by SKU, by territory in collaboratitvework with other functions
- Cascade down top line volume target to level of Field Sales Manager and Activation Reps and drive the team to achieve it.
- Frequently monitor and update on actual volume sales to reflect on volume estimation as well
- Manage WS on daily operation basis [ this is apply for one who is assigned to manage WS ]
- Closely work with WS on stock management, order placing, depletion and promotion scheme.
- Ensure WS comply with territory assignment
- Solve any issue happened at operation basis.
- Excute In store Activity/Program to ensure the best brand performance
- Lead Activation team to ensure the basic in-store execution is in right and high standard which includes: product availability & visibility, 365 Essential Standard…
- Implementation of all sales support activities at outlet level to drive for volume achivement, market shares, depletion and other brand performance
- Team management and Team working efficiency
- Build up team’s working plan on daily/weekly/monthly basic and follow up with that in order to drive team member toward business objective.
- Collaboratively work with Sales Support System to work out call visit plan for each of team member to maximize the working efficiency of team.
- Frequently review team’s work efficiency, update and revise working plan to ensure the best result of team.
- Have own market visit plan to review/evaluate/feedback to work quality of the whole team in market
- Market intelligent and Market feedback: capture and report on the market information that help company to react quickly
- People Development
- Incorporately work with Sales Capability Develop to carry out team member’s capability development.
- Ensure P4G process in well embeded and executed amongsth the team. Effectively utilize that tools to review/feedback/evaluate and record team member’s performance.
- Work with Sales Capability Manager to build up the training plan based on Assessment Result and P4G discussion outcome
- Recruit Influencers and B2B from Off-trade’s network and ensure loyalty
- Contribute value in Influencers development and management, also channels development to WIN IN WHISKY including WIN IN GIFTING proved by volume growth, category development and market share on whisky