- To plan and implement always-on performance digital ads such as Google Ad Words, GDN, Facebook ads, DSP, Ad Networks… to drive sales to online channels
- To continuously optimize all channels to have the best ROI for sales/ leads
- To plan and implement promotion campaigns for online distribution channels to push sales to achieve business goals within assigned budget
- To plan and implement affiliation and partnership with relevant community/ fintech/ insutech… to expand the opportunity to attract more prospects to company’s digital assets.
- To track and measure all digital channels, propose action plan to improve the sales funnel and customer journey to continuously improve business result.
- Planning and execution
- Plan and implement on digital performance channels to achieve business KPIs
- Plan and implement promotions campaigns for online distribution, aligned with whole business strategy and marketing calendar
- Plan and implement the affiliates and partnership with fin tech/ insutech/ communities to expand the opportunity in attract and engage more potential customers
- Plan and implement the email marketing and newsletters for customers and agents/ salesforce
- Relationships and Communications:
- Build effective relationships both within and outside the department, especially Digital Marketing, B&C,
- Product Management, Operations, Distribution (Partnership Distribution)
- Seek input from and maintain effective ongoing communication with others
- Manage conflicts to ensure least disruption to organization.
- An enthusiastic, organized and proactive approach to work
- A sales oriented mind, but put customer as central of all activities
- An ability to work under pressure and prioritize effectively to deliver to deadlines
- A friendly manner and an ability to work with a wide range of people and organizations
- BA degree
- BA in Marketing is preferred
- Experience in life insurance industry
- Knowledge of Google and Facebook ads system management
- At least 3 years’ experience in Digital Marketing
- Experience in setting ads campaigns and optimization
- Experience of Google analytics and reporting development and monitoring
- Experience in life insurance industry.
- Good sense about digital technology trends
- Good presentation and documentation skills.
- Open minded, customer focused, result-driven.
- Vietnamese and English fluency is a must.
If you are interested in applying for the above position, please send your resume to:
Human Resources Department