Marketing Specialist

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  • Appointment : Marketing Specialist
  • Reports to : Market Leader
  • Segment : Electronics Market
  • Core Products : tapes & adhesives for electronics, battery material, chemicals

Job Descriptions

Market Analysis

  • Carries out the market/competitor analysis
  • Understand customers’ products and processes

Market Plan

  • Develop a marketing plan with supervision from immediate supervisor
  • Marketing program development, implementation and execution
  • Integration of product plan to key market plans
  • Create new business opportunities


  • New product Introduction
  • Identifying outsourcing opportunities
  • Product packaging design

Price: Understand Pricing Structure & Accountable for Price Page

Place: Develop channel strategy for existing channels


  • PUSH/PULL programs
  • Seminars/Workshops/ Exhibitions
  • Advertising, direct marketing, PR, Personal selling and sales promotions
  • A&P Management

Marketing Operations

  • Key Account issues management
  • Inventory/sample forecast and management
  • Monthly sales forecasting and reporting
  • Responding to customer phone and email enquiries

Field work

  • Collect Voice of Customer and Voice of the Market
  • Determine market size and entitlement
  • Obtain competitive intelligence

Job Requirements

  • A Bachelor’s degree in marketing
  • At least 2 year experience in marketing job, familiar with basic marketing concepts and all phases of the marketing planning process.
  • Able to make business communication and presentation in English
  • Willingness to work on field

Preferred qualification

  • Have strong business-to-business (B2B) marketing experience in electronic market
  • Result-oriented & analytical thinking

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