Senior Brand Manager

Việc làm đã hết hạn

Job Description

Business

  • Develop and implement brand plans and consumer engagement activities to ensure that Brand objectives are achieved in respect of volume, value, shares, contribution, cash flow and brand health indicators
  • Lead the definition of brand vision, strategy, positioning and marketing mix including pack and product specification and communications, in line with Consumer Group study.
  • Develop and implement local marketing mix elements (promotion, price management & distribution), ensuring that solutions are developed and/or adapted to brand manifesto and guidelines.
  • Identify research requirements, initiate and monitor consumer insights to achieve clear understanding of the market environment and utilise obtained information as direction for further brand development.
  • Brief and manage brand communications to Agencies to ensure effective brand activities are developed, produced and implemented on time in full.
  • Monitor and analyse market developments, competitive and brand performance indicators in order to have proper proposals in place & execution.
  • Propose goals and KPIs for Brand programs and track on going results. Manage budget for all brand program
  • Understand the impact of cost elements on brand profitability, control brand support expenditure and monitor product related costs to ensure brand profit objectives are achieved.

People

  • Participate in the development of sales forecast for allocated brands.
  • Employ innovation in products and processes in order to achieve competitive advantage.
  • Apply best practices in brand management to optimize efficiency and effectiveness
  • Cultivate working relationships with internal stakeholders while managing agencies
  • effectively in order to stimulate creativity and competitive project proposals.
  • Develop and coach people direct reports to ensure talented individuals feel motivated and
  • able to progress.
  • Job Requirements
  • University graduate with solid academic results, preferably in Marketing management
  • Minimum 3 year experience in Brand Marketing/ Trade Marketing in a sizeable FMCG company (preferable an MNC) at the managerial level.
  • Understanding and experience of brand strategy development, brand portfolio management,
  • brand positioning, product development, and consumer engagement.
  • In-depth understanding of long-term business imperatives.
  • Proven ability to manage Marketing Agencies (brand and operational) to best effect.
  • Acknowledged and proven leadership skills, motivating, coaching & developing people.
  • Effective interpersonal skills, relationship management skills & project management
  • English proficiency (spoken and written)

Job Requirement

  • University graduate with solid academic results, preferably in Marketing management
    Minimum 3 year experience in Brand Marketing/ Trade Marketing in a sizeable FMCG company (preferable an MNC) at the managerial level.
  • Understanding and experience of brand strategy development, brand portfolio management, brand positioning, product development, and consumer engagement.
  • In-depth understanding of long-term business imperatives.
  • Proven ability to manage Marketing Agencies (brand and operational) to best effect.
  • Acknowledged and proven leadership skills, motivating, coaching & developing people.
  • Effective interpersonal skills, relationship management skills & project management
  • English proficiency (spoken and written)

Địa chỉ văn phòng

39 Lê Duẩn, Bến Nghé, Hồ Chí Minh, Việt Nam
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