Senior Cinema Marketing

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Job Descriptions

Marketing plan & execution

  • Plan and implement sustained marketing activities and programs that support cinemas and distributor efforts that drive ticket and concession sales.
  • Monitor the competitors and propose marketing activities to keep maintain the company market share and competitiveness.
  • Assist Cinema Marketing Manager to build up and execute the strategic planning of an annual or long term marketing plan to drive forward objectives.
  • Manage the production of marketing materials, including leaflets, posters and flyers, TVC. This can involve writing and proofreading copy, liaising with designers, working with creative agencies.
  • Build up and maintain relationship with media cooperation, partners for short-term and long-term cooperative agreement.
  • Work with market research agencies on customer’s behaviour studies, marketing effectiveness, mystery shopper…

Event Management

  • Plan and work with event agency for any new cinema launching event, new products launch. Develop events related to particular movie release/ seasonal events inside or outside the cinemas.
  • Communication & Facilitation
  • Communicate, facilitate, and manage various marketing and operations-related activities with internal and external stakeholders.

Job Requirements

  • Bachelor’s Degree in Marketing or business in preferred.
  • At least 3-5 years working in retail, FMCG Marketing, advertising agency.
  • Excellent in using flexible and different marketing tools.
  • Able to work in a fast-paced and demanding environment.
  • Microsoft Office Suite required.
  • Good in English.

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