- In this role, you will be responsible for the implementation of digital products and resources for the biggest CPG brands in Vietnam. As the Senior Digital Manager for Digital Campaign Management, you will steward the internal digital operations and ensure that some of the market’s biggest campaigns are brought to life. In this role, you will also directly manage the brand’s agency teams and media partners by driving work streams for the campaign deployment.
- You should be able to work quickly, think on their feet, act entrepreneurially and collaborate effectively within an ecosystem of internal and external stakeholders.
- Lastly, you will support the Client Lead by providing data-driven insights for the development of strong digital strategies.
- This role reports to the Digital Director.
- Lead and oversee campaign set up, management, tracking and optimization
- Lead the work streams with partners: local and regional publishers
- Lead the work streams with the agency teams: Mindshare and creative agencies
- Work with the Director, as well as implementation groups, to develop budget allocation across digital platforms
- Provide day-to-day direction to implementation groups for the tactical plan
- Ensure that critical milestones and deadlines are being met
- Insight and Analysis – develop and evaluate reports eligible for optimization: volume, price, product, performance KPI, etc.
- Provides research and analysis to deal with various issues that arise in the execution of the tactical plan
- A minimum of three years of experience in digital marketing communications
- Organizational skills and ability to juggle multiple clients/demands
- Strong strategic digital planning skills
- Good presenter and storyteller of how digital media works
- Negotiating and dealing with bigger issues with media owners
- Take the lead for the digital thinking on their account
- Commercially astute seeking out opportunities to grow revenue for MS
- Strong leader who inspires the team below them
- Be an evangelist of digital media, inspiring and challenging the client and Client Leads to think more digitally
Measures of success
In 3 months
- Understood the Mindshare and brand culture and processes
- Ensured the timely delivery of plan; deployed set up and proper optimization parameters
- Efficiently tracked campaign results against the planned KPIs
In 6 months
- Integrated Digital platforms together like Biddable, Display and Programmatic buys
- Learned and gained product knowledge on Programmatic
- Set up the campaign management team ensuring the high quality execution and delivery of the planning
In 12 months
- Groomed the team for multi dimension work like biddable, programmatic or display/mobile
- Defined the succession planning for the team
- Working with the Vietnam’s biggest brands
- First to roll out many products within digital media in this market
- Overseas training opportunities