Develop and implement the plans and strategies agreed with sales and marketing throughout the retail trade. Agree a business approach and dual strategies with our trade customers that will meet the objectives of both parties.
Co-ordinate, control and supervise the implementation of all sales promotion materials and merchandising activity through both the Key Accounts and General Trade.
Planning and execution of promotion and new product launch
Understand shopper profile and brand strategies to lead the development of channel promotion and new product launch plan.
Ensure effective execution of promotion and new product launch plan
Pursue category management
Initiate and execute cat man project and co-marketing opportunity to enhance trade partnership and reinforce J&J category captainship to maximize own brand growth potential
Conduct category review with retailers
Initiate and develop instore merchandising that best fit store format and shopper profile for effective instore brand visibility
Manage promotion efficiency
Ensure continuous improvement on promotion efficiency via cost improvement projects
Handle forecast for promo packs and manage forecast for whole brand
Franchise Sales Plan development
Responsible for given BTL budget
Deploy brand plan to customer focus plan
Bachelor degree in Marketing, Business or related disciplines
3 – 5 years’ experience in sales and marketing or key account management, preferably gained in FMCG company
Analytical and influential, strong presentation and influencing skills
Able to translate market intelligence and related information into feasible business strategies and decision
Problem solving Analytical and numerical skills, ability to draw conclusions based on analyses