Trade Marketing Manager

Việc làm đã hết hạn

Job Description

  • Develop and implement the plans and strategies agreed with sales and marketing throughout the retail trade.  Agree a business approach and dual strategies with our trade customers that will meet the objectives of both parties.
  • Co-ordinate, control and supervise the implementation of all sales promotion materials and merchandising activity through both the Key Accounts and General Trade.
  • Planning and execution of promotion and new product launch
  • Understand shopper profile and brand strategies to lead the development of channel promotion and new product launch plan.
  • Ensure effective execution of promotion and new product launch plan
  • Pursue category management
  • Initiate and execute cat man project and co-marketing opportunity to enhance trade partnership and reinforce J&J category captainship to maximize own brand growth potential
  • Conduct category review with retailers
  • Merchandising excellence
  • Initiate and develop instore merchandising that best fit store format and shopper profile for effective instore brand visibility
  • Manage promotion efficiency
  • Ensure continuous improvement on promotion efficiency via cost improvement projects
  • Forecasting
  • Handle forecast for promo packs and manage forecast for whole brand
  • Franchise Sales Plan development
  • Responsible for given BTL budget
  • Deploy brand plan to customer focus plan

Job Requirements

  • Bachelor degree in Marketing, Business or related disciplines
  • 3 – 5 years’ experience in sales and marketing or key account management, preferably gained in FMCG company
  • Analytical and influential, strong presentation and influencing skills
  • Able to translate market intelligence and related information into feasible business strategies and decision
  • Problem solving Analytical and numerical skills, ability to draw conclusions based on analyses
  • Proficiency in English
  • Team player and willingness to learn new things

Yeah!
Cảm ơn bạn đã đăng ký, hệ thống sẽ gởi email thường xuyên cho bạn.

Tự tin chiến thắng
mọi cuộc phỏng vấn!

Thư viện câu hỏi phỏng vấn đa dạng với nội dung được góp ý bởi các chuyên gia nhân sự hàng đầu.

 

Gửi video trả lời phỏng vấn của bạn để nhận được những lời khuyên hữu ích
từ chuyên gia.

Hãy cài đặt ứng dụng ngay hôm nay!